Villa Dolce Gelato found in your freezer isle, retails $1.00 for a 4.0 oz cup. It's a single serving gelato that comes with a nifty spoon located under the paper lid. Was it worth the $1? Not really. I went on the website and found Tyra Banks face on the front page. I kinda wonder if she really endorses it or not. Well I tried something new and didn't like it. I'm glad I bought the mini Haagen Daz and Ben & Jerry's